SHOP LATIN OWNED
I collaborated with an agency to provide creative direction and design for the event’s key branded moments. This included the overall event space, such as the stage, refreshment bar, tote bags, photo wall, and individual partner brand booths.
As part of TikTok Shop's celebration of Latin Heritage Month, I served as the Art Director for the #ShopLatinOwned campaign event, which ran from September 26th through October 2nd.
The event was a success, receiving significant positive feedback for its impact on both sellers and creators. It demonstrated TikTok Shop’s commitment to supporting the Latin community, furthering the platform’s investment in diverse communities.
My goal was to ensure that the visual identity of the campaign is cohesive throughout, and resonated with the TikTok Shop community while authentically celebrating Latin creators and sellers.
This event, designed for both Latin sellers and creators on TikTok Shop, aimed to highlight and empower Latin-owned brands on the platform by providing increased visibility through incentives and spotlight features.
TIKTOK SHOP SUMMIT
—managing an event production agency, a video production agency and a freelance designer to deliver a cohesive, high-impact experience. I developed the event’s creative direction and ensured consistency across 20+ executive keynote presentations,
I led creative for the TikTok Shop Summit, TikTok Shop’s first-ever B2B seller-facing event in the U.S., hosted in Los Angeles on June 10, 2025. This flagship gathering brought together 1000+ top sellers, 200+ creators, and industry leaders for a full day of keynotes, panels, matchmaking
a shifting policy landscape and equipped merchants with actionable strategies through ACE methodologies and 2025 platform priorities. It marked a new chapter
in TikTok Shop’s offline brand experience in the U.S. and set the tone for future B2B engagement.
opening sizzle video, branded signage, photo moments, interactive booths, seller trophies, badges, merch, social content, in-app placements, office PR banners, and the event website. The Summit successfully reinforced seller confidence amid
sessions, and networking. The goal was to strengthen merchant trust, drive platform engagement, and reinforce TikTok Shop’s leadership in discovery-based e-commerce. As creative lead, I oversaw the design and production of all event visuals and collateral
TIKTOK SHOP X RARE BEAUTY
This three-day activation included a creator-focused day aimed at generating content and two consumer-facing days designed to increase awareness and drive adoption of TikTok Shop.
I art directed TikTok Shop’s first co-branded consumer pop-up event in partnership with Rare Beauty, held in Los Angeles.
As part of TikTok Shop’s Creative Studio team, I provided co-branded logo lockups, branded QR codes, brand guidelines for Rare Beauty’s design team, and designed all printed materials, including table stands for the event venue.
I also managed and produced social content for the TikTok Shop US handle to promote the event, ensuring alignment between both brands' aesthetics and marketing goals.
The event attracted over 82 creators and 2K attendees, with lines wrapping around the building, and garnered significant engagement on Rare Beauty's TikTok handle, along with 1,279 QR code scans throughout the event.
SPRING GLOW UP
I designed the visual identity for TikTok Shop’s Spring Glow-Up event, held at Westfield Century City in LA on March 22. This event aimed to strengthen brand awareness, connect top creators with premiere brands, and drive engagement through live shopping activations.
Inspired by the season of renewal, I developed a fresh and vibrant design system that captured the essence of a “spring glow-up.” My work included stage visuals, event signage, DJ booth, staff badge, pressed walls, photo booth, creator stations,
event signage, environment design, etc. I incorporated bright, energetic colors, floral themes, and dynamic layouts to reflect themes of transformation across beauty, fashion, wellness, and home.
Through thoughtful design and cohesive event identity system, this activation reinforced TikTok Shop’s positioning as a go-to destination for spring essentials, enhancing brand perception and inspiring consumers to embrace their own seasonal refresh.
RUSHTOK
and drive incremental GMV through content creation. With more than 900+ students attending, the event played a key role in engaging a community highly active on TikTok.
I led the design and art direction for TikTok Shop's RushTok campaign, hosted at UCLA on September 22, 2024. This event, targeting sorority students, aimed to increase awareness of TikTok Shop among Gen Z and college-aged users, boost affiliate sign-ups,
and I designed a custom pattern applied to various branded elements including the school bus exterior, merch, and event booths. I also created the event identity guideline for our agency partner to ensure visual consistency throughout the campaign.
This activation successfully boosted TikTok Shop’s brand perception, recruited new creators, and fostered high engagement across TikTok’s creator and shopper ecosystem.
I developed the campaign’s visual identity, using white as the main color due to its significance in sorority culture, while contrasting it with TikTok’s brand color, razz. The event’s typography was crafted by adapting TikTok Sans Display to give it a collegiate feel,